Real Client Case Studies

Real client work, not hypotheticals. Every case study below documents an actual engagement: what the site looked like when we picked it up, what we found wrong, what we changed, and what happened in Google Search Console afterward. No invented numbers, no anonymous “a client saw amazing results” claims without the data behind them.

Clean website analytics dashboard screen, thumbnail for the hyperlocal Singapore publication SEO case study

SEO Recovery + AI Overview

A Niche Publication’s SEO Recovery, and Its First AI Overview Appearances

A hyperlocal Singapore publication was showing up in search but getting almost no clicks. We rebuilt the site around its actual niche and got it into Google’s AI Overviews for the first time.

2.74K
clicks, 6 months
256K
impressions, 6 months

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Close-up of a real website traffic line graph on screen, thumbnail for the job board Google spam update recovery case study

Spam Update Recovery

How We Recovered a Job Board Site Hit by Google’s 2026 Spam Updates

A job board client’s traffic fell to almost nothing right after a Google spam update, and stayed there for seven weeks. We found four real problems, fixed all four, and traffic came back, including the parts where the client pushed back on our advice.

4
real problems found
7 weeks
at near-zero traffic

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More case studies get added here as engagements wrap up and the results hold up in Search Console, not before.

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