Book a strategy call

About

A search agency for SaaS and Shopify brands

South Asia Digital is a search agency working with SaaS and Shopify brands since 2019. We’re small on purpose. You talk to the person doing the work, and we only take on clients we think we can actually help.

Nadir Yaqoob, founder of South Asia Digital
Nadir YaqoobFounder, South Asia Digital
THE STORY

How we got here

South Asia Digital is Nadir Yaqoob’s agency, working with SaaS and Shopify brands since 2019. The focus is deliberate: rather than taking on every kind of client, it’s built around two business models, subscription software and ecommerce stores, where search and AI visibility move revenue in a way that’s easy to measure.

That focus is also why the team stays small. Bigger usually means more layers between a client and the work: account managers, strategists, a different person writing the report than the one who did the work. Here, the person who pulled your Search Console data is the person you talk to on the call. It’s slower to scale, but it’s the only way we know to keep every number we show you honest.

The name is the idea: South Asia is full of serious businesses that have historically been underserved by good SEO work, agencies either didn’t understand the region or didn’t take it seriously. The goal was to fix that, then do the same for SaaS and Shopify brands in more established markets, the US, UK, and other developed economies, using the same process rather than a different one for each. A good technical SEO and AI visibility strategy doesn’t change based on a client’s postcode.

10 years in SEO, across every kind of client

Nadir has spent the last 10 years doing SEO work across almost every kind of client and platform: Shopify stores, WordPress sites, Magento and BigCommerce builds, individual business owners, and SaaS companies with their own marketing teams. That range is deliberate. The platform and the client change, the fundamentals that actually move rankings don’t. It’s also what the newer AI and GEO work builds on: getting a brand cited correctly in ChatGPT, Perplexity, and Google’s AI Overviews runs on the same technical and content foundation as traditional SEO, not a separate skill set.

WHAT WE DO

Two things, done properly

We run one search growth program for SaaS products and Shopify stores, and a separate reputation management service for people and businesses who need their own name to show up accurately.

SaaS and Shopify search growth

Technical SEO, buyer-intent content, AI answer visibility, conversion and authority work, run together as one program rather than sold as separate services. See how it’s structured.

Reputation management

A specialist program for lawyers, doctors, hotels and public figures: genuine reviews, accurate profiles, and a first page of results that’s fair and current. See reputation management.

HOW WE WORK

A few things we stick to

Real numbers only

Everything we show comes from Search Console or the client’s analytics. If we can’t prove it, we don’t claim it.

Plain-English reports

What changed, why, and what we’re doing next. Short enough to read in five minutes.

We'll disagree with you

If something you want won’t help, we’ll say so and explain why. Even when that costs us work.

No long contracts

Month to month. If the work isn’t worth it to you, you shouldn’t be stuck paying for it.

ON VIDEO

See how we think

I post short videos on SEO, Search Console and AI search. It’s the easiest way to decide if we’re a good fit before you book a call.

Search performance dashboard and a one-page monthly report
FAQ

A few things people ask first

Do you only work with local clients?

No. We work with SaaS and Shopify clients worldwide. The work itself, technical fixes, content, reporting, is largely remote, so location isn’t a barrier.

Who will I actually work with?

Nadir, or one of the small team actually doing the work on your site, not an account manager relaying updates from someone else.

How do you prove the work is paying off?

The same way we do on our case studies page: every number comes from your own Search Console or analytics, not an agency dashboard with its own math.

Want us to look at your site?

Book a strategy call. Send us your URL beforehand and we’ll have already looked at it when we talk, so you get specifics, not a sales pitch.

Inactive

Simplifying IT
for a complex world.
Platform partnerships