A real estate lead who messages a listing at 9pm on a Tuesday isn’t going to wait until Wednesday morning for a callback. If nobody answers in the first few minutes, most of them just message the next listing instead. That’s the entire reason real estate chatbots exist: not to replace an agent, but to keep the conversation going the moment someone shows interest, then hand off a qualified buyer, seller, or renter once they’re actually ready to talk.
Not every chatbot that claims to work for real estate actually understands real estate. A lot of them are general-purpose support widgets with a house icon bolted on, no listing data, no idea what a pre-approval is, and no real handoff to an agent’s CRM. This article covers 10 tools that are genuinely built for this industry, what each one actually does, real pricing where a vendor publishes it, and which kind of team each one fits.
If you want the short version: Roof.ai is the easiest to try first because it has a real free tier. Structurely and Ylopo are built specifically to work an existing lead database for weeks or months, not just answer questions on today’s listing page. EliseAI is the strongest pick if you’re on the rental/leasing side, not buyer-seller sales. And BoldTrail, Lofty, BoomTown, and CINC are full CRM platforms with AI chat layered in, worth a look if you want one system instead of a chatbot bolted onto whatever you already use.
Key Takeaways
- 10 real, verified tools, all currently operating and confirmed against each vendor’s own site: Structurely, EliseAI, Ylopo, Roof.ai, Zurple, CINC, BoomTown, HouseWhisper.ai, Lofty, and BoldTrail.
- Only one has a genuine free tier: Roof.ai’s Free plan is $0/month forever, capped at 5 captured leads a month.
- Most of this category doesn’t publish pricing. Structurely, Roof.ai, and CINC’s AI add-on are the only three with real published dollar figures; everyone else is demo/quote-only.
- Being “real estate-specific” means more than a house icon. The genuine differentiators are live MLS/listing data, real property Q&A, actual tour scheduling, and branching buyer/seller/renter qualification, covered in detail below.
- BoomTown and BoldTrail (formerly kvCORE) are now sibling products under the same parent company, Inside Real Estate, since a 2024 rebrand, worth knowing if you’re comparing them as fully independent options.
- Not all of these are live two-way chat. Zurple, for example, is automated behavioral SMS/email nurturing, not a real-time chat widget, still useful, just a different mechanism than the others.
What Actually Makes a Chatbot “Real Estate-Specific”
Plenty of general-purpose chatbot platforms will sell you a “real estate template” that’s really just their standard support widget with different sample scripts. The difference between that and a genuine real estate tool comes down to five things, and it’s worth checking for all five before trusting a vendor’s “built for real estate” claim.
A tool that pulls live price and status from the actual MLS listing, answers a question about a specific address instead of generic buying tips, books a real showing on the agent’s calendar, asks the branching questions that separate a buyer from a seller from a renter, and pushes the qualified conversation into a real estate CRM with context intact, that’s a genuine real estate chatbot. A tool missing two or three of those is a general support bot wearing a real estate skin, and it’s worth asking a vendor directly which of these five it actually does before buying.
How a Real Estate Chatbot Actually Qualifies a Lead
Every tool in this article runs some version of the same basic flow underneath, whether it’s chat, SMS, or a phone call.
What separates the tools in this list isn’t the shape of that flow, it’s the depth at each step: whether the questions pull real MLS data into the conversation instead of generic copy, whether the handoff is a live phone transfer or just an email notification, and which CRMs the last step actually plugs into. If your team is deciding between generic lead-generation chatbots for any industry instead of something real estate-specific, our broader guide to chatbots for lead generation covers tools like Drift and Intercom that work across any business, not just real estate.
The 10 Tools Compared
Every price and feature below was checked against the vendor’s own site as of this article’s publish date. Most of this category is demo/quote-only, which is common and stated plainly here, not guessed at.
| Tool | Starting Price | MLS / IDX Integration | Free Option | Best For |
|---|---|---|---|---|
| Structurely | $499/mo (Team) | No, works alongside CRM/MLS data | No, demo only | Long-term nurture of a cold or aged lead database |
| EliseAI | Custom (not published) | Integrates with property management systems | No, demo only | Multifamily/rental leasing offices, not buyer-seller agents |
| Ylopo | Custom (Solo/Team/Complete tiers) | Yes, dynamic listing alerts + IDX | No, demo/ROI estimate only | Teams already running paid lead gen who want AI on the resulting database |
| Roof.ai | $0/mo (Free) or $299/mo (Core) | Yes | Yes, real free tier (5 leads/mo) | Testing a real estate chatbot before committing budget |
| Zurple | Custom (not published) | Listing alerts, not detailed publicly | No, demo only | Working an aged database with automated behavioral messaging |
| CINC (CINC AI) | $200/mo (AI add-on only) | Yes, IDX websites | No, demo only | Teams already on CINC’s core platform wanting AI layered in |
| BoomTown | Custom (4 packages) | Yes, IDX websites | No, demo only | Established teams wanting a full predictive-CRM platform |
| HouseWhisper.ai | Platform fee + referral fee on closings | Via connected CRM, not direct | No, demo only | Reviving a cold database without a big fixed monthly bill |
| Lofty (formerly Chime) | Custom (4 packages) | Yes, IDX websites | No, demo only | Teams wanting AI baked into a full CRM/IDX platform |
| BoldTrail (formerly kvCORE) | Custom (not published) | Yes, IDX websites | No, demo only | Brokerages already in the kvCORE/BoldTrail ecosystem |
The Tools, One by One
Structurely (Aisa Holmes)
Structurely runs an AI inside sales agent named Aisa Holmes that engages new leads by SMS, email, web chat, and voice, then nurtures them for 12 or more months until they’re actually ready to talk. Real estate is the platform’s original and flagship vertical, though it has since expanded into mortgage, home improvement, and other sales verticals. Structurely was acquired by CapStone Holdings Inc. in January 2026, and its published pricing has moved up noticeably since, worth knowing if you’ve seen older, lower quotes floating around online.
| Pricing | Team $499/mo (4 built AI agents, unlimited self-built agents, $0.08/action credit) plus $2,000 onboarding · Company $999/mo ($0.06/credit) plus $2,500 onboarding · Enterprise and White Label custom · month-to-month runs 20% higher than annual |
| Key Features | AI ISA “Aisa Holmes” across SMS/email/web chat/voice, 12+ month drip nurture, live-transfer routing, AI power dialer, 60+ CRM and lead-source integrations including Follow Up Boss, CINC, LionDesk, HubSpot, Salesforce, and BoomTown |
| Pros | Deepest CRM integration list in this comparison; deliberately human-like conversation style (typos, response delays) built specifically to avoid feeling robotic |
| Cons | Now the most expensive published starting price in this list; also sells into non-real-estate verticals, so it isn’t exclusively focused on this industry |
| Best For | Teams that want a dedicated AI ISA working a cold or aged lead database for months, not just a chat widget on today’s listings |
EliseAI
EliseAI is built for the rental and multifamily-leasing side of real estate, not buyer-seller agent sales, handling tour scheduling, lead follow-up, maintenance request routing, delinquency management, and lease renewals for property management companies. It’s worth flagging plainly that EliseAI also serves healthcare as a second major vertical, so it isn’t exclusively a real estate company, though its housing product is genuinely deep.
| Pricing | Not published on EliseAI’s own site; quote-only after a demo |
| Key Features | Voice (7 languages) and written (51 languages) conversations across SMS/email/web chat, automated tour scheduling, maintenance-request collection, delinquency and lease-renewal workflows, EliseCRM plus PMS integration |
| Pros | Covers the renter-intent side of real estate that most tools in this list barely touch; well-funded ($140M+ raised) enterprise-grade platform |
| Cons | Not built for individual buy-side/sell-side agents; also sells into healthcare, so real estate isn’t its only focus; zero public pricing |
| Best For | Multifamily and single-family rental operators handling leasing at volume, not solo buyer-seller agents |
Ylopo
Ylopo markets itself as “the original AI for real estate,” orchestrating AI Text and AI Voice agents that engage, qualify, and live-transfer buyer and seller leads around the clock. The AI system was originally branded rAIya (Real Estate Artificial Intelligence: Your Assistant) and is now referred to simply as Ylopo AI on the company’s own site.
| Pricing | Not published; three tiers (Solo, Growing Team, Complete) with pricing that “scales to your market” based on team size, database size, and ad spend, via an ROI calculator or demo |
| Key Features | AI Text and AI Voice qualification with live-transfer, dynamic MLS listing alerts, IDX property search, seller AVM valuation reports, virtual tour tools |
| Pros | Heavy MLS/IDX integration built specifically for real estate; designed to sit alongside an existing CRM instead of forcing a replacement |
| Cons | No public pricing at all; positioned toward teams with an existing ad budget and database, not agents just starting out |
| Best For | Teams already running paid lead generation who want AI working the resulting database, not a standalone chat widget |
Roof.ai
Roof.ai turns a brokerage website into a 24/7 lead-generation chat, letting visitors search listings in natural language, answering questions about specific properties and neighborhoods, and routing qualified leads to agents and a connected CRM. It’s the only tool in this article with a real, permanent free tier rather than a time-limited trial.
| Pricing | Free $0/mo forever (up to 5 leads/mo) · Core $299/mo quarterly or $349/mo monthly · Intelligence $599/mo quarterly or $749/mo monthly · Full Service custom, annual only. No setup fees on any tier |
| Key Features | Natural-language property search, MLS integration, local neighborhood insights (schools, amenities), lead routing and qualification, CRM handoff, unlimited chat volume on every tier |
| Pros | The only genuinely free way in this list to try a real estate chatbot; real published pricing above the free tier, unusual in this category |
| Cons | Free tier’s 5-lead monthly cap makes it more of a trial than a real production tool for any site with meaningful traffic |
| Best For | Brokerages that want to test a real estate chatbot with transparent pricing before committing budget |
Zurple
Zurple combines exclusive lead delivery with automated, behavior-driven SMS and email messaging, personalized to each lead’s browsing activity on the site. It’s worth being precise about what this actually is: Zurple’s own site doesn’t describe a live, two-way chat widget the way most other tools in this list do, this is automated drip messaging that reacts to lead behavior, not real-time conversation.
| Pricing | Not published; demo/quote required |
| Key Features | Exclusive lead delivery, automated behavioral SMS/email messaging (1.4M messages sent to clients’ leads in a recent year), lead scoring to flag “hot” prospects, built-in pipeline management |
| Pros | One of the longer-running names in this space; behavior-based scoring flags genuinely active leads instead of treating every contact the same |
| Cons | Not a live two-way chat tool in the way most of this list is; no public pricing or documented third-party CRM integration list |
| Best For | Agents who want an aged or cold database worked automatically over time, not a live chat on today’s listing pages |
CINC
CINC (Commissions Inc.) is an all-in-one real estate lead generation and CRM platform used by more than 50,000 agents, with CINC AI as an add-on layer providing 24/7 text-based conversation to qualify and convert leads. The core platform manages Google and Facebook ad spend directly, reporting around $30 million in annual ad spend managed for clients.
| Pricing | Core platform (Solo/Ramp/Pro/Select) is request-pricing only · CINC AI add-on starts at $200/mo · Dialer add-on is 3 lines for $75/mo |
| Key Features | 24/7 text-based lead conversation, managed Google/Facebook ad generation, IDX websites, Seller Suite home-evaluation pages, “AutoTracks” automated drip campaigns |
| Pros | Rare real published price for the AI feature itself; large scale and track record (50,000+ agents) |
| Cons | CINC AI is an add-on on top of the core platform’s own demo-only pricing, not a standalone product you can buy alone |
| Best For | Teams already running (or planning to run) CINC’s paid lead generation who want AI layered on top |
BoomTown
BoomTown is a real estate lead generation, IDX website, and predictive-CRM platform built for agents, brokers, and lenders, serving roughly 40,000 users. Its “Success Assurance” feature monitors database behavior to flag when a lead is worth engaging. Since a 2024 rebrand, BoomTown is part of the same corporate family as BoldTrail (formerly kvCORE) under parent company Inside Real Estate, worth knowing if you’re comparing the two as fully separate competitors.
| Pricing | Not published; four packages (Launch, Core, Grow, Advance), demo required for pricing |
| Key Features | “Success Assurance” behavior monitoring, predictive CRM, IDX consumer websites, mobile app, integration partner ecosystem, peer coaching services |
| Pros | Long track record (~40,000 users); shared parent company with BoldTrail means an easier internal path if a brokerage outgrows one platform |
| Cons | No public pricing anywhere; AI/chat-specific features are less explicitly documented on the marketing site than chat-first competitors |
| Best For | Established teams wanting a full predictive-CRM platform, not just a standalone chat widget |
HouseWhisper.ai
HouseWhisper is built to revive and route real estate leads through the full deal lifecycle: a Lead Engine that re-engages cold database contacts with personalized conversations, a Rules Engine that routes leads to the right agent with fallback logic, and an “AI Teammate” that supports agents directly with CRM updates, follow-ups, and scheduling. Its pricing model is outcome-based, not a flat subscription.
| Pricing | “Outcome-based”: a small monthly platform fee plus a referral fee only when a HouseWhisper-engaged lead actually closes; no fixed dollar figure published |
| Key Features | Lead Engine (revives cold database leads), Rules Engine routing with fallback flows, AI Teammate agent support via call/text, Live Handoff with a full lead briefing, direct integrations with Follow Up Boss, Sierra Interactive, MoxiWorks, kvCORE, Lofty, BoldTrail, HubSpot, and Salesforce |
| Pros | Pricing aligned with actual results (pay more only when it produces closings); connects to most major real estate CRMs by name |
| Cons | Newer to the market with a less publicly documented track record than the older names on this list; no fixed number to budget against upfront |
| Best For | Teams that want to revive an old, cold lead database without committing to a large fixed monthly bill |
Lofty (formerly Chime)
Lofty rebranded from Chime in November 2023 and now positions itself as an “Agentic AI” real estate CRM, with a “Sales Agent” feature acting as a virtual ISA that captures and converts leads into appointments around the clock, plus broader AI handling call prep, follow-ups, and content creation across the platform.
| Pricing | Not published; four packages (Agent, Team, Broker, Enterprise), quote required |
| Key Features | “Sales Agent” virtual ISA, broader Agentic AI (call prep, follow-ups, notes, content creation), AI-powered CRM with unlimited contacts, IDX websites, Social Studio marketing automation |
| Pros | Continued real investment in AI since the Chime rebrand; full CRM/IDX/marketing platform, not a bolt-on chatbot |
| Cons | No public pricing; advanced AI features (Sales Agent, Social Agent, Homeowner Agent) are sold as add-ons on top of the base package |
| Best For | Teams that want AI baked into a full CRM/IDX platform, not a standalone chat add-on |
BoldTrail (formerly kvCORE)
BoldTrail is the successor to kvCORE, one of the most widely used real estate CRM platforms, rebranded by parent company Inside Real Estate in June 2024 and unified under one portfolio with BoomTown and BackOffice. kvCORE no longer exists as a separately purchasable product; BoldTrail is the current name and buying path.
| Pricing | Not published; “watch demo & get pricing” is the only path shown |
| Key Features | AI-powered CRM, IDX websites, lead generation, marketing automation, transaction management, commission tracking via BackOffice |
| Pros | One of the most widely adopted real estate CRMs in the industry; AI capabilities expanded significantly in the 2024 rebrand |
| Cons | No public pricing; now a sibling product to BoomTown under the same parent company, not a fully independent alternative |
| Best For | Brokerages already invested in the kvCORE/BoldTrail ecosystem who want AI without switching platforms |
How to Choose
If you want to test the category before spending anything, Roof.ai’s free tier is the only genuine no-cost option here. If your real goal is working an existing pile of old, cold, or aged leads, not chatting with today’s website visitors, Structurely, Ylopo, Zurple, and HouseWhisper are all built around that job specifically, HouseWhisper’s outcome-based pricing is worth a look if you don’t want a big fixed bill while testing it. If you’re on the rental or multifamily side, not buyer-seller sales, EliseAI is the clearest fit of anything in this list. And if you’d rather have AI built into a full CRM and IDX website platform instead of bolting a chatbot onto whatever you already use, CINC, BoomTown, Lofty, and BoldTrail are all complete systems with AI layered in, just budget for a demo call since none of the four publish pricing.
One caution that applies across this whole category: a chatbot that qualifies a lead well still hands off to a human at some point, and that handoff is where most of these tools actually win or lose a deal. Before buying any of them, ask specifically how the handoff works: is it a live phone transfer while the lead is still engaged, or just a notification that sits in an inbox until someone checks it? That single detail matters more than almost any feature list.
If your brokerage’s real bottleneck is that your own website isn’t showing up when buyers and sellers search for an agent in the first place, a chatbot on a site nobody finds won’t fix that. Our SEO services cover exactly that groundwork for brokerage and agent websites.
Frequently Asked Questions
What is the best real estate chatbot for lead generation?
There’s no single best pick, it depends on the job. Roof.ai is the best starting point because it has a genuine free tier. Structurely and Ylopo are built for long-term nurture of an existing lead database. EliseAI is the strongest fit for multifamily and rental leasing rather than buyer-seller sales. And CINC, BoomTown, Lofty, and BoldTrail are full CRM platforms with AI chat built in, worth considering if you want one system instead of a bolt-on tool.
What makes a chatbot “real estate-specific” instead of just a generic chatbot?
Five things: it pulls live data from the actual MLS listing rather than static copy, it can answer questions about a specific property, it books a real showing on an agent’s calendar, it asks the branching questions that separate a buyer from a seller from a renter, and it hands a qualified lead off into a real estate CRM with the conversation history intact. A generic support widget with a house icon usually has none of these.
Do real estate chatbots integrate with MLS listings?
Some do directly. Ylopo, Roof.ai, CINC, BoomTown, Lofty, and BoldTrail all confirm MLS or IDX integration on their own sites. Others, like Structurely, EliseAI, and Zurple, work alongside a connected CRM or lead source rather than pulling MLS data themselves, worth checking directly with the vendor if this specific integration matters to your workflow.
Is there a free real estate chatbot?
Roof.ai is the only tool in this comparison with a real, permanent free plan, $0 a month forever, capped at 5 captured leads a month. Every other tool here is either demo-only or a paid product with no free tier, so Roof.ai is the practical starting point if you want to try the category without spending anything.
How much does a real estate AI chatbot cost?
Most of this category doesn’t publish pricing at all, expect a demo call and a custom quote from EliseAI, Ylopo, Zurple, BoomTown, Lofty, and BoldTrail. Where real numbers are published, Roof.ai starts at $299/mo (after its free tier), CINC’s AI add-on starts at $200/mo on top of its core platform, and Structurely starts at $499/mo plus a one-time onboarding fee.
Can a real estate chatbot replace a human ISA (inside sales agent)?
Not entirely. These tools handle the repetitive early qualification work, first response, timeline and budget questions, and follow-up over weeks or months, that a human ISA would otherwise spend hours on. But every tool in this list is still built to hand a genuinely ready lead off to a person, not replace the final conversation. The value is in never letting a lead go cold while waiting for a human to be available, not in removing the human entirely.
What’s the difference between BoomTown, BoldTrail, and Lofty?
BoomTown and BoldTrail (formerly kvCORE) are now both owned by the same parent company, Inside Real Estate, following a 2024 rebrand that also folded in BackOffice for commission tracking, though they remain separately sold products. Lofty is a different company entirely, formerly branded Chime before its 2023 rebrand, unrelated to the Inside Real Estate family.
