Yes, Google allows bidding on competitor trademarks as keywords, but ad text is restricted and legal risk differs sharply between the US and EU/UK. The real case law, a formula-based decision framework, and what to do if a competitor bids on your brand.
On August 26, 2026, Shopify auto-upgrades checkout pages on non-Plus stores and Additional Scripts stops firing, silently breaking Google Ads conversion tracking. How to check if you’re affected and migrate to Web Pixels / Customer Events before the deadline.
If your customers are discovering products through AI, your SEO strategy must evolve. Stop chasing rankings. Start owning AI visibility.
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