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SEO in Vietnam
We help businesses rank in Vietnam, whether you’re a local company or a foreign brand selling into the Vietnamese market. That includes Google, Vietnamese-language search and the AI answers more people now use to compare options.
An SEO agency in Vietnam researches how Vietnamese customers search, with and without diacritics, then fixes your site’s technical setup, writes Vietnamese and English pages that match those searches, builds local trust signals, and tracks rankings in Google, Cốc Cốc and AI answers so more of those searches turn into enquiries.
The difference from SEO elsewhere is mostly in the language and the market. Vietnamese is a tonal language written with diacritics, and many people type without them on mobile. “Dịch vụ SEO” and “dich vu seo” can return different results, so keyword research has to cover both forms.
For foreign companies entering Vietnam, the work also covers how to structure a bilingual site so the Vietnamese pages, not the English ones, rank for Vietnamese searchers.
At South Asia Digital, Vietnam is one of the markets we know best. We pair native Vietnamese writers with our own keyword research and AI search work, and if you also need paid growth, our Vietnam performance marketing team runs ads alongside SEO.
A few things that catch out companies who treat Vietnam like any other market.
People search both with and without diacritics, and the two can bring very different results. Keyword research has to cover both.
Google dominates, but Cốc Cốc has its own browser and search users. For some audiences it is worth checking how you show up there too.
Foreign brands often have English pages ranking where Vietnamese ones should. Getting hreflang and language targeting right matters.
We work with clients remotely. What we do differently is research the local search results properly: which competitors show up, which words people actually type, and what Google’s AI Overviews say about your category in that market.
The questions behind a search for an SEO agency or SEO consultant in Vietnam, answered one by one.
We collect keywords in both accented and unaccented forms, group them by intent, and check which form Google treats as the main version for each topic.
Search volume tools often under-count Vietnamese queries, so we also use Search Console data, Google autocomplete and what competitors already rank for.
Google handles most search in Vietnam. Cốc Cốc is a Vietnamese browser with its own search engine and a loyal user base, especially on desktop.
For most businesses Google comes first. If your buyers skew towards Cốc Cốc users, we check your visibility there too and make sure nothing on the site blocks its crawler.
If you have English and Vietnamese pages, hreflang tags tell Google which version to show to whom. Without them, the English page often ranks in Vietnam instead of the Vietnamese one.
We set up /vi/ and /en/ folders (or separate domains where it makes sense), translated metadata, and internal links that stay inside each language.
For businesses with an office or shop, the Google Business Profile, map pack and reviews decide a lot of the clicks.
We optimise the profile in Vietnamese, keep name, address and phone consistent across Vietnamese directories, and build a steady flow of genuine reviews.
Machine-translated pages read awkwardly and rarely rank well. We work with native Vietnamese writers and edit for search intent, not just grammar.
Each page answers the question the searcher actually has, in the way a Vietnamese buyer would ask it.
Google AI Overviews and ChatGPT are increasingly used in Vietnam for research. They pull from clear, well-structured pages and from brands mentioned across trusted Vietnamese sites.
We track how AI tools describe your category in Vietnamese and work to get your brand named in those answers.
Four clear stages. You always know what we are working on, what it is for, and what you get at the end of it.
1Weeks 1–2
We audit your site and research how Vietnamese customers search for what you sell, with and without diacritics.
You get: a keyword map in Vietnamese and English, and a fix list ranked by impact.
2Weeks 3–6
We fix technical issues, set up hreflang for bilingual sites and optimise your Google Business Profile in Vietnamese.
You get: a site Google can crawl and understand in both languages.
3Months 2–3
Native Vietnamese writers create the pages and articles your buyers search for, edited for search intent.
You get: new pages targeting the searches most likely to bring enquiries.
4Month 4+
We earn local links and mentions and track rankings, AI answers and enquiries every month.
You get: a one-page monthly report on what changed and what we do next.
There is no single price for SEO in Vietnam. These are the things that change the scope the most.
Our SEO starts at $1,500 a month, month to month. You get a fixed quote after a 20-minute call.
Questions worth asking any SEO agency or consultant before you sign.
Written by Nadir Yaqoob, Founder of South Asia Digital · Last updated October 2026
We have run SEO for Vietnamese and English-language sites since 2019, including bilingual setups for foreign brands entering Vietnam. The advice on this page comes from that work and from Google’s own guidance on multi-language sites.
Sources we rely on: Google Search Central documentation · Google Business Profile Help.
The same plans we offer everyone. Prices in USD, month to month.
SEO starts at $1,500 a month, month to month, with a fixed quote after a 20-minute call.
No. We work remotely, the way we do with clients worldwide. If you need someone on the ground, we'll tell you honestly on the first call.
Yes. Language targeting, local keyword research and a Vietnamese version of your key pages is usually where we start.
Similar to elsewhere: technical fixes can show in weeks, content usually takes three to six months.
Yes, where it matters for your audience. Google brings most search traffic in Vietnam, but Cốc Cốc has its own browser and search users, so we check both during keyword research.
SEO starts at $1,500 a month, month to month. We give you a fixed quote after a 20-minute call.
The principles are the same, but Vietnamese keyword research has to cover accented and unaccented forms, bilingual sites need hreflang, and Cốc Cốc is worth checking for some audiences.
If your buyers are Vietnamese, the main pages should be in Vietnamese. Keep English pages for international visitors and connect the two with hreflang.
Yes. We optimise your Google Business Profile in Vietnamese, keep your business details consistent across local directories and help you build genuine reviews.
Yes. Vietnamese SaaS and e-commerce companies also fit our growth programs.
Book a strategy call. Send us your URL beforehand and we’ll have already looked at it when we talk, so you get specifics, not a sales pitch.